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Mission Housing's

Strategic Plan

New Vision. Renewed Mission.


Vibrant communities where everyone has secure, affordable, and sustainable housing.


To strengthen communities and build equity by creating and preserving service-rich affordable housing.


Letter from the Strategic Planning Committee

Mission Housing has dedicated over 50 years to advocating for, preserving, and expanding affordable housing ...


Updated Values and

DEIBA Principles

With this Strategic Plan, Mission Housing re-dedicates itself to growth and resilience.




To make progress toward our vision, Mission Housing commits to the following strategic priorities:

Operational Priorities

The goals and strategies below aim to align our internal resources with our strategic priorities.

Build our internal organizational infrastructure.


● Create strong internal written policies and procedures and revisit them annually for conformance and compliance

● Develop metrics to measure our progress

● Conduct periodic reports to the board and staff on strategic plan progress (e.g., build a dashboard to report metrics and provide progress updates)

● Recruit additional Mission Housing board members, with 13 board members by the end of 2028

Strategic Plan Operationl Priorities


Mission Housing gratefully acknowledges the staff, board members, partners, and residents who contributed their time and insights to developing this strategic plan. 


Strategic Planning Committee Members 

Marizza Bautista-Ong, Controller 

David Cartalla, Human Resources Manager 

Marcia Contreras, Deputy Executive Director 

Fernando Gomez-Benitez, Board Secretary 

Irving Gonzales, Board Chair, Strategic Planning Committee Chair 

Kevin Kitchingham, Director of Housing Development & Construction 

Julio Lara, Director of Communications & Development 

Sam Moss, Executive Director 

Nicole Reams, Director of Asset Management 

Musetta So, Board Vice-Chair 


Mission Housing Staff 

Sully Argueta, Case Manager 

Bulbul Biswas Goswami, Asset Manager, Compliance and Monitoring 

Nelson Correa, Facilities Manager 

Jasmine Evans, Resident Services Coordinator 

Annette Garcia, Communications Manager 

Shanita Gardner, Resident Services Coordinator 

Veronica Green, Community Associate Director 

Paul Leone, Sr. Asset Manager 

Craig Lommer, Accountant 

Jonathan Lovell, Sr. Project Developer 

Gail McGuire, Project Developer 

Pierre McNaulty, Resident Services Coordinator 

Carlos Melgoza,  Associate Project Developer 

Fabian Ontiveros, Resident Services Coordinator 

Kate Ouyang, Accountant Manager 

Bhanumati Patel, Sr. Asset Manager 

Anthony Perez, Commercial Property Accountant 

Wade Reynolds, Sr. Project Developer 

Ana Torres, Office Manager 

Martin Ugarte, Associate Director of Resident Services 

Susana Villareal, Resident Services Coordinator 

Diana Walcott, Operations Liaison 

Donnie Wilson, Case Manager, Small Sites 


Board Members (in addition to those on the Strategic Planning Committee) 

Julia Kosheleva-Coats, Board Treasurer 

Jon Layman, Board Member 

Mara Rosales, Board Member 

Caritas Management Corporation 

Sonia LaPolice,  Director of Property Management 

Devesh Patel, President 

Julius Wilson-Kermah, Vice-President 


External Interviewees 

Kristen Acosta, Community Engagement Coordinator, The Women's Building 

Sara Amaral, Director of Housing Development, Mayor’s Office of Housing and Community Development 

Sam Barrera, Account Manager, Heffernan Insurance Brokers 

Mara Blitzer, Director of Special Projects, Mayor’s Office of Housing and Community Development 

Roza Chan, Partner, Spiteri, Narasky & Daley LLP 

David Chiu, City Attorney of San Francisco 

Brenda Cordoba, Board President, Faith In Action Bay Area 

Rodrigo Ehecatl Duran, Executive Director, Carnaval SF 

Cathy Escobar, Senior Director of Asset Management, BRIDGE Housing 

Amie Fishman, Executive Director, NPH of Northern California 

Jack Gardner, CEO & Board Chair, John Stewart Corporation  

Kate Hartley, Director, Bay Area Housing Finance Authority 

Roberto Hernandez, Founder, Our Mission No Eviction 

Lauren Maddock, Senior Director, Financial Consulting – Portfolio Recapitalization, California Housing Partnership 

Richard Mandel, Managing Director – Financial Consulting, California Housing Partnership 

Lorena Melgarejo, Executive Director, Faith In Action Bay Area 

Doug Shoemaker, President, Mercy Housing California 

Molly Snyder, Senior Asset Manager – Stabilized, CREA LLC 


Strategic Planning Consultants 

Belinda Lyons-Newman, Lyons-Newman Consulting 

Erica Harrell, Lyons-Newman Consulting 


For more information about Mission Housing’s 2024-2028 strategic plan, please contact Sam Moss, Mission Housing Executive Director, at


Visit Mission Housing at 

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